ABOUT US

Do you want to know all about us? Find it here!

At Optimise Automotive the aim is to seek perfection in enhancement, by specialising in the design & manufacture of cutting-edge innovative interior products, ICE installs, upholstery and trim for the modification and restoration vehicle markets.

About Us: History
After graduating from the famous Coventry University Automotive Design Course, in 2008, Andy Roberts (the owner of Optimise Automotive) had to make arguably the most important decision of his life. And, was forced to choose between a career in the lucrative world of Automotive Design, or alternatively, he could choose to transform the part-time business that he had successfully developed whilst at University, into a full-time career.

Although he knew that transforming Equinox Styling (the part-time business) into a feasible career would be extremely difficult, and that a career in car design would have been the easier short term option. Andy also believed in his ability to design & manufacture exciting, new, innovative products for the for the modification and restoration vehicle markets. He did however, also understand that choosing the latter would mean leaving behind his boyhood dream of designing the Aston Martin’s of the future...


Despite this, thankfully for you (as customers), there was never really much of a decision to be made, as Andy always favoured the creative freedom that owning and running his own Automotive Customisation Business would allow. His commitment to the dream of ‘seeking perfection in enhancement’ was then set into stone on the 1st August 2008 with the foundation of Optimise Automotive.



Now, nearly three years on, with a vast range of Classic Mini products on offer Andy is yet to look back and only towards the future.

About Us: Other bits 'n' bobs
Below you can find additional information regarding us.